CleverTap has appointed Sidharth Malik as its global Chief Executive Officer (CEO).
The announcement comes as CleverTap accelerates its international growth and builds new capabilities to help digital consumer brands increase their customer retention and foster lifetime value.
Malik is a proven leader with a distinguished track record of building and leading dynamic organizations in competitive markets. Formerly the Chief Revenue Officer at Freshworks, a rapidly growing SaaS provider of customer experience solutions, he was instrumental in scaling its business from a single product to a multi-product platform with a global footprint. Under his direction, Freshworks unlocked new markets and strengthened its position as a disruptor in the CRM space -- all of which culminated in a successful IPO this year, bolstered by a significant stake from Alphabet’s CapitalG investment arm.
To extend the company’s ambitious strategy and execute on its vision, Thomas will assume the role of Executive Chairman. He will focus on scaling innovation and strategic direction for CleverTap, while Malik will help provide leadership for organization-building and day-to-day business execution.
According to Vikrant Chowdhary, recently appointed CleverTap’s first-ever Chief Growth Officer, Malik’s proficient management skills, combined with more than 20 years’ experience across all organizational functions, equip him to drive superior business results in a short timeframe.
“It’s so heartening to have Sidharth come on board as CEO to partner with me as we scale the business for faster growth, while Sunil focuses on innovation and strategic initiatives with a founder’s mindset,” said Chowdhary. “We are extremely confident in our ability to execute our growth charter and expand global leadership in our category.”
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